The fever to find affordable fragrances in the US market continues to grow, and one of the names that has captured everyone’s attention on social networks is “Before the Rainbow”, a perfume created by the Fine’ry brand and distributed exclusively through Target stores. The big surprise is that, at a price of around 30 dollars, this alternative manages to be reminiscent of the well-known “Light Blue” by Dolce & Gabbana, which usually costs around 90 to 100 dollars in specialized perfume shops. Below, we tell you why this perfume has become so popular, what its main characteristics are and how to purchase it. A perfect option for those looking for a fresh fragrance and quality without spending a fortune.
A scent inspired by freshness
The fragrance “Before the Rainbow” stands out, above all, for its citrus notes and a light floral touch. According to Fine’ry’s official description, this perfume contains accords of:
- Salty Air: brings a very characteristic freshness, evoking the feeling of being by the sea.
- Bergamot: a sophisticated citrus that adds light and nuance to the composition.
- Tree Moss: brings depth and a slightly woody character, balancing the brighter notes.
Thanks to this combination, it achieves an effect very similar to that of Dolce & Gabbana’s “Light Blue”, renowned for its summery air and its blend of citrus notes with woody touches. The result is a fresh and subtle perfume, ideal for those looking for an easy-to-wear fragrance for both day and night.
A captivating price: USD 30
The main reason why “Before the Rainbow” has triumphed on social networks is its value for money. While Dolce & Gabbana’s perfume can cost over $90, Fine’ry’s version is sold at Target for $29.99 in a 2.02 fluid ounce (59.8 ml) bottle. There is also a smaller size for $15, designed for those who want to try the fragrance without risking a larger outlay.
In a context where the costs of big-name brands can be prohibitive, this alternative allows you to save around $60 or more, without losing the essence of a fresh and enveloping scent.
Why Fine’ry has become a benchmark
Fine’ry defines itself as a brand that seeks to bring luxury perfumery closer to all consumers, offering creations inspired by the great houses. According to official Target information, each of its fragrances is:
- Vegan & Cruelty Free: they do not test on animals and use ingredients of vegan origin.
- Free of parabens and phthalates: which points to a cleaner and safer formulation for the skin.
- Designed by master perfumers: with the aim of emulating the most sought-after notes of the big international brands.
This business model has generated great acceptance among users who want to try scents similar to those of high-end brands, but without the price tag of haute perfumery.
User opinions and viral trends
Social networks, especially TikTok and Instagram, have been the stage where users share their impressions. Many claim that, despite not being a 100% identical copy, the Fine’ry fragrance “Before the Rainbow” is quite reminiscent of the sensation left by “Light Blue”:
- Acceptable duration: although it is true that it does not have the persistence of premium fragrances, most agree that it lasts well for several hours.
- Moderate projection: ideal for daily use, the office or informal events, without being overpowering.
- Careful design: the bottle has clean, minimalist lines, reflecting a sophisticated style.
These positive comments have translated into an increase in sales. Many consumers are encouraged to buy it online or to look for it in the aisles of Target, fearing that stock will run out quickly.
How to get it at Target
Buying Fine’ry’s “Before the Rainbow” is simple. You can choose to:
- Visit a physical Target store: most establishments have a shelf dedicated to cosmetics and perfumes, where you will find this product.
- Buy online: from Target’s official website, you can check availability and even request home delivery or in-store pickup.
If you prefer to save time, the digital channel is a safe option, as you can check how many units are left in stock. Of course, it’s advisable to hurry: due to its growing popularity, the fragrance tends to sell out in some branches.
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