KFC is taking bold steps to win back its spot as the leading fried chicken quick-service restaurant, unveiling an exciting new comeback strategy that includes fresh menu items, a revamped look for the Colonel, a celebrity chef cameo, and a free chicken promotion.
KFC President Catherine Tan-Gillespie recently shared the company’s new vision during an interview with Good Morning America, emphasizing that her mission to restore the brand’s status feels deeply personal. She is determined to bring KFC back to its dominant position in the fried chicken market, where competition has intensified in recent years.
“The fried chicken space is growing, and the competition is fierce,” said Gillespie. “But we’re ready to take back the throne and show everyone why KFC is the original and still the best.” The strategy focuses on three key pillars: putting fans first, becoming even more passionate about food, and modernizing the overall customer experience, including product pricing.
KFC launches free chicken promotion and new menu items to boost customer engagement
To kick off the comeback, KFC is offering a free bucket of fried chicken to customers who spend $15 or more on the KFC app or website. The promotion features KFC’s classic Original Recipe fried chicken or its new Original Recipe tenders.
“We’re no longer being chicken about our chicken,” said Gillespie, excited about the brand’s newest offerings and the major promotion aimed at attracting customers. This free chicken deal is one of the many changes KFC is implementing to attract more people to its locations.
The introduction of Original Recipe tenders is another key highlight. These new tenders have already received positive feedback, making them a staple of KFC’s updated menu. This offering will complement the brand’s well-known fried chicken and attract a wider range of customers, especially those looking for a quick and easy meal.
| Promotion | Details |
|---|---|
| Free Chicken Offer | Spend $15 on the KFC app or website to receive a free bucket of fried chicken or tenders. |
| New Menu Item | Original Recipe tenders now available alongside the classic fried chicken. |
| Revamped Colonel Sanders Look | A refreshed look for the iconic figure to modernize the brand. |
How KFC’s new strategy and promotions could shape the future of the brand
With the fast food industry becoming more competitive every day, KFC’s new approach aims to refresh its image and stay relevant to both loyal customers and newcomers. The free chicken promotion, alongside the new menu items, offers something for everyone. Will these moves be enough to win back market share from competitors? Only time will tell, but the brand’s revamped strategy has certainly created buzz.
As KFC moves forward with this exciting new direction, it will be interesting to see how customers respond to the changes. Will this comeback strategy be successful in making KFC the go-to choice for fried chicken lovers once again?